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Digital Media Tailoring for Insurance: Part I

February 24, 2014 in General

As more & more people flock towards the Internet, the business houses have started to realize the importance of Internet Advertising. As per the latest IAMAI Report 2013, India is home to an estimated 213 Mn Internet Users (Dec’13) of which 169 Mn Internet Users are estimated to be “Active Internet Users”.

In terms of demographics, we have the below split at hand:

The Demographics for the Indian Internet Audience for Dec'13

The Demographics for the Indian Internet Audience for Dec’13

 

 

 

 

 

 

 

 

 

Social Media – a dog’s life!

December 1, 2013 in General

There’s an old newsroom proverb that ‘everybody loves a shaggy dog story’. 

That story about the plight or the heroics of a doe eyed K9 would always make the page, and it’s because people love animals.

For Petplan Insurance, that proverb carries the samet weight in today’s digital, Web 2.0 world. The company is literally lapping it up.

Petplan demonstrates the financial service sector’s social offering needn’t be boring – its 100,000 plus fans, followers and subscribers to its Facebook, Twitter and Youtube spaces is living proof of this.

Still Looking For Alternatives-Charlie Martin At PJ Media: ‘Obamacare vs. Arithmetic’

November 10, 2013 in General

Full piece here.

Let the markets work!

Click through for some spit-balled suggestions, including some kind of mandate upon all individuals to purchase a basic minimum plan (as Martin acknowledges, this is always open to abuse and expansion of power).

‘Whatever solution we look for though, the really important point is this: the whole basis of Obamacare, the notion that we can have more people, getting more benefits, and pay less, is just impossible. The arithmetic doesn’t work. And if you think that’s “unfair,” I’m sorry.

Avik Roy addressed this before the 2012 Romney/Obama presidential election, before we really started taxiing Obamacare down the runway:

The BIG LIE, Obama and the Media

August 14, 2013 in General

Elections are coming in 2014, a lot of people are nervous about ObamaCare, Obama and the Democrats are worried, but have no fear. Big Media is on their side. How many stories have you read recently about how ObamaCare is reducing premiums. Well, it’s where you look. Sure, in the confusion of the implementation of ObamaCare there are winner and losers. Some will pay more, some will pay less, some won’t pay at all. The Media reports about those who will pay less. Many good people believe that’s the whole story. It’s not. Many, if not most, will pay more. Actual cost will rise. Some of the cost will be hidden from the insurance purchaser by government subsidy, the new cost will be hidden in his/her taxes or in new government debt. But the perfidy gets worse.

Media

April 23, 2013 in General

“Aeneas,” Peter said to him, “Jesus Christ heals you. Get up and roll up your mat.” Immediately Aeneas got up. Acts 9:34

Yesterday’s sermon began with scripture from Acts 9. It was a present reminder of the miracles Jesus performs. Having once made a crippled man walk and having brought Tabitha back from the dead, so too will He perform miracles for Jacob and Maggie.

Media and Advertising: Most Annoying Ads and Expressions of 2012

December 31, 2012 in General

ANNOYING ADS AND WORDS OF 2012

Mass media

Mass media (Photo credit: ZaCky ॐ)

What is One Lens Media?

December 28, 2012 in Banking insurance


www.onelensmedia.com – One Lens Media is a commercial production company in Santa Monica. Our filmmakers produce videos and commercials for clients like POM Wonderful, Nike, Jan Marini Skin Research and Liberty Mutual. Drop by our site to learn more!

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Social Media: Avoid the Risks of Misspeaking

November 28, 2012 in General

Media training is not usually part of the curriculum, however there are tricks to getting your point across and staying on track without someone twisting what you have to say. Plan for the interview and prepare what you will say related to the specific topic. Never do an interview without preparation! Remember, you don’t have to do an interview; it’s your option. If it is a topic you are not comfortable with don’t risk it. Develop your key message, and if lead astray bring the conversation back to this point. Short and simple sentences are best to keep you on topic. Don’t let the reporter put words in your mouth, but make sure your idea is clearly expressed. Reporters often say, “So what you’re saying is…, ” if it’s not 100% what you mean correct them. An interviewer will often throw in awkward pauses to make you nervous and speak more, but anticipate the pause and stop when you have no more to say. Nothing you say to a reporter is off the record. Don’t say it if you don’t want it repeated.

A Minute with Michael – Social Media by JE Brown & Associates

November 13, 2012 in Banking insurance


This “Minute with Michael” briefly covers the concept of Social Media as a tool for business.

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Banking and Insurance: Principles and PracticesBanking and Insurance: Principles and PracticesThis book is an attempt to provide a comprehensive introduction to the theoretical and applied issues relating to the Indian banking and insurance ind... Read More >
The "Simple" Banking System: A concise look into life insurance as an investment toolThe "Simple" Banking System: A concise look into life insurance as an investment toolHigh cash value whole life insurance is one of the most misunderstood and underutilized financial tools today. Unfortunately, we live in a world that ... Read More >

Customer Proximity by Social Media in the Insurance Industry

November 12, 2012 in General

The classic Sales Strategy in the Insurance Industry Customer proximity is the classic sales strateg
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