December 1, 2013 in General
There’s an old newsroom proverb that ‘everybody loves a shaggy dog story’.
That story about the plight or the heroics of a doe eyed K9 would always make the page, and it’s because people love animals.
For Petplan Insurance, that proverb carries the samet weight in today’s digital, Web 2.0 world. The company is literally lapping it up.
Petplan demonstrates the financial service sector’s social offering needn’t be boring – its 100,000 plus fans, followers and subscribers to its Facebook, Twitter and Youtube spaces is living proof of this.